The Knowledge Graph: From Search to Answers

The Knowledge Graph: From Search to Answers

Imagine a search engine that doesn’t just find the best web page matching your keywords, but actually answers your question. That’s the future of search ...

The Knowledge Graph: From Search to Answers

The Knowledge Graph: From Search to Answers

Imagine a search engine that doesn’t just find the best web page matching your keywords, but actually answers your question. That’s the future of search and it unlocks the true power of the technology of knowledge graphs. It has the potential to start blending the lines between knowledge and intelligence. Watching IBM’s Watson destroy the competition on Jeopardy was captivating. [...]

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What is Semantic Search and the Knowledge Graph?

What is Semantic Search and the Knowledge Graph?

How many woodchucks could a woodchuck chuck? Google may soon be able to finally answer that question for you. Google’s reported roll out of semantic search is causing a lot of buzz.  According to a Wall Street Journal report Google will start rolling this technology out over the next few months. But what really is semantic search?  I’ll give a [...]

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How to Measure Content Marketing ROI

How to Measure Content Marketing ROI

One of the challenging hurdles I often have with clients and prospects is convincing them that the ROI for content marketing goes far beyond just website traffic.  Many businesses that are starting to explore content marketing for the first time often think of it exclusively as a traffic driving marketing campaign. As such, traffic and page views are seen as [...]

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Inside Google’s Quality Standards

One of the biggest clichés on the web is “quality content”. It’s used just as often as there are cat videos on Youtube, which is an interesting correlation.  But what really defines quality content? Rather than state the obvious necessity for quality content, we need to analyze what quality content actually means through the eyes of search engines. This is at [...]

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Classic macintsh

My Macintosh 25th Anniversary Tribute to Steve Jobs

It’s so amazing when you look back and think about how innovative Apple has been over the years.  Much of that is credit to the vision and leadership of Steve Jobs. I was an engineering college student when I first noticed a very different type of computer that started showing up in the campus computer labs.  The original Macintosh made [...]

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4 Essentials of Marketing Content

4 Essentials of Marketing Content

Whether you’re writing a blog entry, a branded article, a how-to, or even a PDF it’s essential to ensure that each piece of content you create can deliver your business goals. But what criteria can you apply before you publish to best ensure that the ultimate goal will be achieved? As I thought about this topic, I started putting together [...]

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How to Write a Great Web Post – Scannability

Writing for the Web has unique challenges.  In this series of posts you’ll learn the best practices for writing for the Web that can help you better connect with your readers and maximize the effectiveness of your writing A lot has been said about actually having good content.  And to be clear, “content is still king”.  However, having great content [...]

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How to Rank a Web Portal, Precision vs. Recall

A web portals single purpose is to organize information.  What differs from portal to portal is how they organize and rank that information. Some web portals seek to organize information into taxonomies or tagging, while others rely on pure search.  Other portals focus on a single verticle of information, like the product search engines such as shopping.com.  However, all portals [...]

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Search Friendly Writing, Get Noticed in 4 Easy Steps

Want to increase your audience reach and generate lots of views?  Why does one post get hundreds or thousands of views and another post does not?  It’s typically not a difference in the content quality or the author’s connections that is the deciding factor, it’s more often the case that one post gets picked up in the search engines and [...]

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Electronic Drums, Getting Started

Electronic Drums, Getting Started

I finally took the leap and decided to learn how to play the drums.  After some initial research I decided the best route for me was an electronic drum set.  Everyone agrees nothing beats the true sound of percussion drums.  However, the affordability and flexibility of the electronic drums makes it a great place to start for a beginner like [...]

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