Human brain neurological mapping

Human Brain Emulation And The Path to Artificial Intelligence

The human brain is the most complicated object we know of in the entire universe.  Understanding how the human brain works will likely lead to ...

Human brain neurological mapping

Human Brain Emulation And The Path to Artificial Intelligence

The human brain is the most complicated object we know of in the entire universe.  Understanding how the human brain works will likely lead to the most significant advancements in the human race and quite possibly the genesis of a new intelligent species. One of the most promising paths to understand the human brain is via full brain emulation through […]

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Does the Marketing Team Need a Technologist?

Digital marketing has evolved into a complex profession. The new marketing team needs not only marketing skills, but also a strong technical skill set.

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Marketing Technology: What CIOs and CMOs Need to Know to Work in Harmony

Marketing technology is rapidly changing. This transition can pose many challenges for CMOs and CIOs alike.

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Google and Facebook: The Keys to Data-driven Content that Truly Delivers

As TV, radio and print advertising and other traditional marketing channels become less effective; marketers and their agencies are turning to search and social as the gateway to todays consumers. Therefore, developing strategies to better understand consumers and their information discovery patterns is key for delivering relevant messages at the right time and on the right channels.

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Evaluating the Knowledge Graph vs. Social Graph

What’s more valuable, the vast inter-relationships of all known factual knowledge or the interconnected set of personal relationships of one billion people?

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The Knowledge Graph: From Search to Answers

Imagine a search engine that doesn’t just find the best web page matching your keywords, but actually answers your question. That’s the future of search and it unlocks the true power of the technology of knowledge graphs. It has the potential to start blending the lines between knowledge and intelligence. Watching IBM’s Watson destroy the competition on Jeopardy was captivating. […]

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What is Semantic Search and the Knowledge Graph?

How many woodchucks could a woodchuck chuck? Google may soon be able to finally answer that question for you. Google’s reported roll out of semantic search is causing a lot of buzz.  According to a Wall Street Journal report Google will start rolling this technology out over the next few months. But what really is semantic search?  I’ll give a […]

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How to Measure Content Marketing ROI

How to Measure Content Marketing ROI

One of the challenging hurdles I often have with clients and prospects is convincing them that the ROI for content marketing goes far beyond just website traffic.  Many businesses that are starting to explore content marketing for the first time often think of it exclusively as a traffic driving marketing campaign. As such, traffic and page views are seen as […]

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Inside Google’s Quality Standards

One of the biggest clichés on the web is “quality content”. It’s used just as often as there are cat videos on Youtube, which is an interesting correlation.  But what really defines quality content? Rather than state the obvious necessity for quality content, we need to analyze what quality content actually means through the eyes of search engines. This is at […]

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My Macintosh 25th Anniversary Tribute to Steve Jobs

It’s so amazing when you look back and think about how innovative Apple has been over the years.  Much of that is credit to the vision and leadership of Steve Jobs. I was an engineering college student when I first noticed a very different type of computer that started showing up in the campus computer labs.  The original Macintosh made […]

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