Archive | January, 2012
How to Measure Content Marketing ROI

How to Measure Content Marketing ROI

One of the challenging hurdles I often have with clients and prospects is convincing them that the ROI for content marketing goes far beyond just website traffic.  Many businesses that are starting to explore content marketing for the first time often think of it exclusively as a traffic driving marketing campaign. As such, traffic and page views are seen as […]

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Inside Google’s Quality Standards

One of the biggest clichés on the web is “quality content”. It’s used just as often as there are cat videos on Youtube, which is an interesting correlation.  But what really defines quality content? Rather than state the obvious necessity for quality content, we need to analyze what quality content actually means through the eyes of search engines. This is at […]

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