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Does the Marketing Team Need a Technologist?

Digital marketing has evolved into a complex profession. The new marketing team needs not only marketing skills, but also a strong technical skill set.

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Marketing Technology: What CIOs and CMOs Need to Know to Work in Harmony

Marketing technology is rapidly changing. This transition can pose many challenges for CMOs and CIOs alike.

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Google and Facebook: The Keys to Data-driven Content that Truly Delivers

As TV, radio and print advertising and other traditional marketing channels become less effective; marketers and their agencies are turning to search and social as the gateway to todays consumers. Therefore, developing strategies to better understand consumers and their information discovery patterns is key for delivering relevant messages at the right time and on the right channels.

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Evaluating the Knowledge Graph vs. Social Graph

What’s more valuable, the vast inter-relationships of all known factual knowledge or the interconnected set of personal relationships of one billion people?

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